contractor
You can get 3-5X more leads for under $50/month from your existing traffic. Here is how!
The Economy is no joke this year. We see how Google, Yelp, and Thumbtack monopolies strip money from turf installers, and with incredible pain, I see how these tiny golden traffic bounces back due to poor conversion. Clients have to fill out boring forms and receive long-awaited responses. But you can stand out and win.
You have seen those comprehensive guides that tell us to do everything at once, spend thousands, and be present everywhere. Well, this is not possible. Most business owners do not even have time to update their main website pages.
However, of all actions, there is one thing that gave us the best bang for the investment. It is how we collect information. We used to have contact forms. Our traffic included organic search, ads, and referrals. Then we realized that by making those forms interactive, we immediately started to collect 3-5x more leads. A simple twist that costs us $140 per month allowed us to hire a second crew and add about $500,000 in revenue. We found a way to make it cheaper for you and share our experience, so you would spend only 3 minutes to set it up.
Interactive forms turn lookers into leads!
Independent CRO data show that quizzes and calculators generate 30-40 % conversion rates, compared with 8-10 % for static landing pages and 2-3 % for plain web forms.
For an installer driving 100 monthly visitors, that shift alone can mean 20–30 extra qualified leads every month, without spending another dollar on ads.
How much would it cost you to get 20 leads from Google Ads? At a cost of $30 per click, you will need to have at least 3 clicks to get the lead. It is $6000 worth of clicks that sits right in front of your eyes. At least, that's what we have seen on our end.
How does the interactive form look on the website?
It can look as a button placed in the header or across the website:
Or, it looks like a page section below, just customized to meet your color specification and blend organically with your (almost always green :)) website:
Have you played with the vehicle configurator when shopping around for a new truck? Well, this is the interactive form. Same with artificial grass. We help customers play with it - select turf, add infills, choose the best border, select time and budget preferences. Then we ask for more personal data and details. People get engaged, share more info and invest in their request. They are much more likely to share personal information after playing with this configurator and expecting an immediate quotation rather than filling out a form online.
What we realized is that we can collect so much info, that it allows us to create an estimate without even spending time to pay a visit. We started to qualify potential customers and cut those unnecessary trips. Our conversion for on-site estimates jumped from 15 to 60%. We realized that we had started saving $5000 per month on sales and travel, and we had closed more projects than before.
Do not take our word for it.
See what ChatGpT writes about contact forms:
Homeowners are begging for price transparency (installers aren’t listening)
70 % of homeowners say they’re more likely to contact a contractor who lists prices online, yet only 31 % of contractors do so. ACHR News
Speed matters even more than price: 78 % of jobs go to the first contractor who responds. AI Voice, SMS, and Email | Hatch
An embedded cost-calculator beats the typical “Contact us” form on both counts—it gives shoppers an instant ball-park price and drops their details straight into your CRM for rapid follow up
Questions
How much?
It costs $50 per month, which is half compared to what you would pay to subscribe to a similar service.
When you go with us, you get all the services and tested calculators that are adapted to match your business, right away.
If you choose to handle it independently, you'll need to invest in a professional subscription, create and develop your own forms, familiarize yourself with the software, and determine how to integrate them with your website and systems. Afterward, you'll need to fine-tune everything, possibly seeking assistance from a spouse or friend.
How do you get a lower price?
We created interactive forms on the same server, copy-paste, customize, and provide to many installers. If your company is worth more than 10 million, you can think of doing it yourself and trying to make it better :). Yet, we doubt you could afford to put a full-time person behind those forms. But we do.
How can this tool be precise and non-binding?
This is an estimation of potential project costs, which we clearly communicate. The price is non-binding and serves as a cost indicator. However, it is designed to be both accurate and adaptable. For instance, the cost per square foot for a 300 sq.ft. project might exceed $15, whereas for a 1500 sq.ft. project, it is under $8.49. This tool is sophisticated and precise, tailored to align with your pricing needs. And we can plug in your numbers and adjust them when necessary.
I'd rather go right away and close on the spot than scare a potential client with a price.
You do not have to show the price right away. Just use the calculator to collect information. We have a template that is worded to work as an interactive contact form. This form will still outperform static fields on your website. You shall see a 50% increase. However, to get 3x leads, you will need to have a calculator. Just think about it, 3- 5X leads of what you have now will make you too busy to go to every estimate.
Many installers who visit job sites for every inquiry without charge often find it unsustainable in the long run (polite version of going broke within a year or two). We advise at least having a conversation with potential clients to gauge their price sensitivity, assess the project's worth, and then decide whether to provide a free or paid estimate.
There will always be someone offering a lower price. However, in our experience, nothing damages your business more than a client who receives the lowest price without proper context. Such a client may assume you're cutting corners, take time off to oversee the project, interfere with the crew, scrutinize every detail, and ultimately ensure you incur losses. The most beneficial action for your business is not to chase it; instead, direct this type of client to a competitor as swiftly as possible.
How do I receive client data with this interactive form?
You get leads in multiple ways. We can integrate it with your CRM or Slack account or simply set up email notifications. You get contact info almost instantly. This is key to success.
CRM (a manageable list with clients that you can follow and approach in a systematic manner) integration is always the best. You can begin using CRM for free, and we would be happy to set it up for you.
Can you customize those interactive forms for us to make sure the colors and prices are ours?
Yes, we will customize it to match the color scheme of your website, and we will plug in your numbers. You decide what prices to show to your customer. You can also adjust pricing as many times as you like and request additional customization. Our limit is your imagination.
In fact, you can update those numbers depending on the season and how busy you are.
How does it work with your business?
We are not a typical marketing company that pitches "vague" solutions. We are installers just like you. Our service is limited to the Los Angeles area. We do not offer this service to Artificial Grass installation companies in Los Angeles. Sorry folks. But our blog is popular nationwide, and we are glad to help other installers. In fact, we will forward our own leads, which are generated organically with blog posts, to customers who provide good service and use our online services. Our goal is to become a platform for artificial grass installers and no longer offer installation in Los Angeles (so tired of it).
How difficult is it to make the change on my website?
It is very easy for those who have done it many times. We can do that for you. And then you can do it yourself by copying and pasting. This functionality does not change your website. We can embed this configurator on the page or link a button.
What is difficult is to create that form, twist it, and tune it for optimal performance. We do that on our end.
If you don't want to share your screen or access, we can simply send you instructions. It usually takes about 3 minutes to start collecting leads in the most efficient way.
Who owns the data?
You receive and own the data. The form is yours, the data is yours. We do not look at your data or touch it unless you ask us for help. It is stored on a third-party website that serves hundreds of thousands of clients and enables interactive functionality.
How quickly can you set it up for us?
It takes from one day to a week to set everything up for you, depending on the customizations that you request and how busy we are.
I can do this on my own. Why do I need you?
Yes, there is software that you can tune and create your own questionnaires and forms. To get the same functionality, you have to pay 3X the fees and build your forms by yourself. We save your money by sharing resources and crafting the forms for you. We also provide support and development. Our specialist is sitting here all day thinking about improvements, watching the new technology, and helping apply all those innovations to your benefit. Average technology providers do not care much about Artificial Grass installers. They care about big Pharma companies, loan generators, and real estate gurus. But we do care about you, because we are the same.
Is this right for me?
We tested this approach with our own company, selected what worked the best, and built our brand, supporting other Artificial Grass installers. If you decide that this is not the right fit for you, we will bring it back to the original condition and return you the setup fees, no questions asked.
Can I do it later?
Sure, you can do it later or never. We will not be knocking on your door, calling you, or sending you more links. There are 6000 turf installers and 60,000 landscapers. We will move on. In fact, most contractors who close this page will forget and never open it, ever again. It is totally fine. Is this you?
Will you help my competitors?
For a small fee, you can restrict our services in your area. FCFS basis. When you prefer to make more by doing less, we join you. :) We reserve the right to remove this feature without notice.
Can I cancel?
Any time. Just email us or simply stop paying, and we will cancel your account without question. More than that, If you do not like it after 1 month of use, we will also return the setup fee. This tool is designed to work, not to screw you up. We know it works, but we will not argue if you disagree.
Contact form replacement is just the beginning.
You will notice the impact of this addon on your business within a month. At that point, you may wish to reach out to us to explore additional enhancements. Indeed, we can! We offer further customization of interactions to pose targeted questions for the most lucrative turf installation projects. This approach will attract high-intent leads and position you as a leader in specialized applications such as putting greens and playground systems. Transitioning from a general turf installation company, you can excel in high-value projects where price comparison is minimal. We have an extensive list of effective interactions. However, take your time and begin with the fundamental contact form.
From interactions to lead magnets
The power unleashed here. Your articles are no longer boring texts. They become tools that help people design project, calculate budgets, add features and get recommendations about materials, specs and approaches.
Those articles keep users browsing, google notices that and sends them to the top so you could get even more organic leads. Now, it becomes a lead magnet, sitting at the top for years and bringing you customers who are serious.
Other Tech-savvy Super Puper Cool Sales Features
Yes, we are rolling out a few other features that have helped us grow our artificial grass business to the national level. We are adapting them to the mass market and will be rolling them out to our waitlist priority partners.
Be the first to learn more about those tools!
